Food Truck Consulting That Actually Works
Not theory from someone who read about it. Real coaching from an operator who runs 12 food concepts across 5 state fairs operating in 9 states.
Why Most Food Truck Consulting Fails
Most food truck consultants have never worked an event. They teach from books, courses, and theory. The advice sounds good until you are standing in a 90-degree trailer at a state fair trying to feed 300 people.
What Real Food Truck Consulting Looks Like
We work through your actual business — your concept, your numbers, your events, your team. Not generic advice. Your specific situation.
Concept & Menu Development
Is your concept right for your target events? Is your menu priced for profit or just for sales? We audit both and tell you exactly what needs to change. Use our free pricing calculator to start modeling your numbers today.
Event Strategy & Booking
Not all events are worth doing. We help you identify which fairs, festivals, and markets will actually make you money — and how to get approved. Read our guide on finding the best fairs and festivals or learn how to get approved for state fairs.
Financial Modeling & Pricing
Do you know your break-even per event? Your food cost percentage? Your net margin after booth fees and labor? If not, you are flying blind. We fix that in the first session. See our guide on real startup costs.
Team Building & Operations
Hiring the wrong people is the fastest way to destroy a profitable event. We help you build hiring systems, training SOPs, and operational processes that let your team run without you standing over every transaction.
Scaling to Multiple Units
Running one unit profitably is the foundation. Scaling to two, three, or eight units requires systems, delegation, and capital allocation strategy. We have done it and can show you how.
Choose Your Consulting Level
From free community access to done-with-you intensive coaching. Start where it makes sense for your stage and goals.
The Concession Collective
Community forums, Module 1 of The Roadmap, guest coach recordings. The best free resource in mobile food.
Join FreeThe Roadmap
Full 7-module course, weekly group coaching, 60-min Business Assessment Call, template vault, member discounts.
Compare All Coaching PlansThe Accelerator
Everything in Roadmap plus weekly 1-on-1 with Borjan, live guest coach Q&A, custom graphics, direct messaging.
See All Plan FeaturesInner Circle
Done-with-you festival system, custom vendor website, direct cell access to Borjan, IFEA introductions.
Apply NowNot sure which level is right? Compare all plans side by side or contact us directly.
Start With a Free Strategy Call
Not ready to commit to a program? Book a free 30-minute strategy call. We will look at your situation and tell you exactly where to focus first.
Book Free Strategy CallOr join The Concession Collective free and start learning immediately.
We work with vendors across the country — see our state-by-state guides.