The People Behind Mobile Food Experts
Active operators, industry veterans, and business strategists — all dedicated to helping mobile food businesses thrive. Meet the people behind Mobile Food Experts.
Meet Borjan Jaksic — Lead Coach
Founder & Lead Coach
Borjan is an active concession operator running 12 food concepts across 5 state fairs operating in 9 states. With 20+ years of hands-on experience and over $1M in annual revenue, everything at Mobile Food Experts comes from what Borjan does every single season — not theory, not guesswork.
From event selection and pricing strategy to staff management and scaling — Borjan has built the playbook that most vendors wish they had when starting out. Now he's sharing it with concession operators, food truck owners, and festival vendors at every stage. Read his full story on our about page.
Browse our free resource guides on starting and scaling your concession business.
Learn from Industry Operators
Real operators sharing what's working in their businesses right now.
Kurt Miller
Porky's BBQ
Kurt runs Porky's BBQ, bringing years of festival and fair circuit experience to the table. His sessions cover BBQ operation logistics, menu pricing, and maximizing high-volume event sales.
Don Paulson
Ginger's Lemonade
Don built Ginger's Lemonade into a thriving event beverage brand. His sessions focus on specialty drink concepts, seasonal menu planning, and standing out at crowded events.
More Coaches Coming
Stay tuned
We're bringing in more seasoned operators across food truck, festival, and fair niches. New guest coaching sessions are added regularly.
How guest coaching works: free members of The Concession Collective get the guest coach recordings, and Accelerator members join live guest coach Q&A sessions to ask their own questions. Every guest coach is a working concession operator, so the advice comes from people who are still running events, hiring crews, and pricing menus every season. See what each plan includes on the plans page.
Ready to Work with Our Team?
Get a free strategy call and discover how we can help grow your concession business.
👉 Book a Free Strategy CallOr start with our free guides: How to Start a Concession Stand · Best Fairs & Festivals · Equipment List